Author: Mark Pinilla

Mark Pinilla is a respected speaker who has received numerous Toastmasters awards and is a trainer for the Miami Association of REALTORS® and The Keyes Company. He is also a top-producing property manager at Keyes Property Management and Realtor with The Keyes Company. As a Certified Trainer for NAHREP’s 10 disciplines, Mark Pinilla dedicates himself to sharing with others the wisdom, inspiration, and encouragement that has guided his own success.

The Wealth-Building Power of Homeownership

Homeownership isn’t just a roof over your head—it’s a cornerstone of wealth-building, particularly for the Hispanic community. As the Hispanic Wealth Project™ outlines, homeownership is one of the most effective pathways to narrowing the wealth gap and fostering generational financial security. In fact, owning a home can significantly multiply household wealth, enabling families to thrive for generations.

Homeownership: The American Dream and Beyond

Owning a home is a classic symbol of the American Dream, representing stability, pride, and accomplishment. But its impact goes deeper. According to the 2024 State of Hispanic Wealth Report, the median net worth of Hispanic homeowners is $233,100, over 26 times higher than Hispanic renters. This wealth stems largely from home equity—a reliable, appreciating asset that serves as a financial foundation for future investments, education, or business ventures.

Building Wealth Through Real Estate

For many Hispanic families, homeownership isn’t just about having a place to call their own—it’s about building an ecosystem of financial growth. The equity gained from homeownership often acts as a springboard for other investments, including real estate. Hispanic buyers are entering the market earlier, with nearly 45% of Latino homebuyers under age 35.

Moreover, the Hispanic Wealth Project aims to increase the rate of Hispanic investment property ownership by 25%. By investing in real estate beyond primary residences, families can diversify their income and build even greater financial resilience.

NAHREP Discipline: Be Politically Savvy

One key to unlocking these opportunities is understanding the policies that shape access to homeownership. Advocating for affordable housing policies, first-time buyer incentives, and equitable mortgage practices can open the door for more Hispanic families to enter the housing market. This aligns with NAHREP’s discipline to “Be Politically Savvy” by staying informed about legislation that impacts wealth-building opportunities.

Your Partner in Real Estate Wealth

Whether you’re purchasing your first home or expanding into investment properties, having the right guidance is essential. Mark Pinilla, an expert in real estate and investment properties, can help you navigate this journey. Reach out to Mark at markpinilla.com to take the next step toward financial freedom.

Additional Resources:
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#HispanicWealthProject #SustainableGenerationalWealth #WealthBuilding #Homeownership #NAHREP10 #TrainersInAction #EducacionFinanciera #LatinoWealth #Finhabits #RaicesyRiquezas #FinancialLeadership #GenerationalWealth #MarkPinilla

Busting the Myth: Hispanics Don’t Just Buy Low-Income Homes

A common stereotype about Hispanic homebuyers is that they only purchase homes in low-income areas. However, the data tells a different story. In 2023, 71% of real estate purchases by Hispanic borrowers were in middle- and upper-income neighborhoods, with only 4% in low-income areas. This shows that Hispanic homebuyers are not just entering the market—they’re investing in neighborhoods with long-term growth potential.

Why This Myth Persists

This misconception likely stems from outdated views of Hispanic economic mobility. In reality, Hispanic homebuyers are thriving in markets traditionally considered more affluent, particularly as they seek to build generational wealth. Many are drawn to high-cost metropolitan areas like Los Angeles and Miami, where opportunities for equity growth are higher.

The Future of Hispanic Homebuying

A Growing Market Segment

Hispanics are the fastest-growing demographic in the U.S., making up 30% of new household growth over the past decade. With a median age of 30, younger than any other group, this community will dominate the homebuying market in the coming decades.

Younger Buyers

Nearly 45% of Hispanic homebuyers in 2023 were under the age of 35, compared to 40% of non-Hispanic buyers. This trend indicates that Hispanics are entering the market earlier, giving them more time to build equity.

Strong Affordability and Accessibility Needs

While Hispanics are purchasing in higher-income neighborhoods, barriers like limited housing inventory and affordability challenges remain. Industry professionals and policymakers must focus on solutions such as affordable housing initiatives and innovative lending practices to keep this momentum going.

How the Industry Can Support Hispanic Homebuyers

  1. Bilingual Services
    Offering Spanish-language support for homebuying services ensures accessibility and trust in the process.
  2. Culturally Relevant Programs
    Addressing multigenerational housing needs, common among Hispanic households, will make the market more inclusive.
  3. Advocating for Affordable Housing
    Policymakers should support zoning reforms and funding for affordable housing projects to increase inventory and access.

Conclusion

The myth that Hispanics only purchase homes in low-income areas is not supported by the facts. This growing community is reshaping the housing market by investing in middle- and upper-income neighborhoods and driving demand in key markets. With the right support, Hispanics will continue to lead the way in homeownership, building wealth and opportunities for generations to come.

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#HispanicHomebuyers #RealEstateTrends #WealthBuilding #HispanicWealth #NAHREP #Homeownership #HispanicWealthProject #SustainableGenerationalWealth #WealthBuilding #NAHREP10 #TrainersInAction #EducacionFinanciera #LatinoWealth #Finhabits
#RaicesyRiquezas #FinancialLeadership #GenerationalWealth
#MarkPinilla

Happy Holidays! – ¡Felices fiestas! 2024

As 2024 comes to a close, let’s take a moment to reflect on what truly matters—family, friends, and the time we share. These are the gifts we often overlook but cherish the most.

This holiday season, as we gather with loved ones, let’s celebrate the moments of joy and resilience that have defined this year. Let’s also look forward with hope to the opportunities of the new year. Whether you’re toasting with friends, laughing with family, or simply soaking in the quiet moments, remember that these are the treasures that make life meaningful.

Here’s to making 2024 a year filled with love, growth, and togetherness. Wishing you and your family a joyful holiday season and a prosperous new year.

Al cerrar el 2024, tomemos un momento para reflexionar sobre lo que realmente importa: la familia, los amigos y el tiempo que compartimos. Estos son los regalos que a menudo pasamos por alto pero valoramos más profundamente.

En esta temporada festiva, mientras nos reunimos con nuestros seres queridos, celebremos los momentos de alegría y resiliencia que han definido este año. Miremos también con esperanza hacia las oportunidades del nuevo año. Ya sea brindando con amigos, riendo con la familia o simplemente disfrutando de los momentos tranquilos, recordemos que estos son los tesoros que hacen significativa la vida.

Brindemos por hacer del 2024 un año lleno de amor, crecimiento y unión. Les deseamos a ustedes y a sus familias unas felices fiestas y un próspero año nuevo.

Mark Pinilla asks Garry Acosta a question at a NAHREP Leadership event in Denver, Colorado.

Investment Property Management
& Real Estate Services

Supporting landlords with their ROI through rent collections, maintenance, evictions, and bookkeeping. It is a turnkey key system for investors who live abroad or for owners who do not want to deal with the day to day operations of their investment business. 

Contact Mark today!
📸 Follow us on Instagram! @savvy.pm.org
📸 Follow us on Instagram! @markpinillarealtor

Speaker & Trainer


Mark Pinilla is a passionate speaker and trainer dedicated to creating awareness and driving change for veterans mental health, homeownership, and generational wealth. 

As a Certified Trainer for NAHREP’s 10 Disciplines, he shares the wisdom, inspiration, and encouragement behind his success. Mark is also a trainer for the Miami Association of REALTORS® and The Keyes Company.

More Information
📸 Follow us on Instagram! @markpinilla

National Association of Hispanic
Real Estate Professionals

Mark Pinilla, incoming 2025 Co-Educational Director of NAHREP South Florida and a NAHREP 10 Certified Trainer, is passionate about advancing the Hispanic Wealth Project’s mission. Discovering NAHREP’s commitment to empowering communities through sustainable generational wealth and homeownership, he found their values to be fully aligned with his own vision for long-term economic impact.
 

More Information
📸 Follow us on Instagram! @nahrepsouthflorida

Dedicated to supporting veterans
and their mental health. 

Our organization, a 501(c)(3), was created for and by veterans with the help of others who support our Military Hero’s. Vet Info is a one-stop website with essential information for discounts, services, programs and so much more.

Support Vet Info in its journey to reduce the #22, the number of suicides committed by veterans everyday.

More Information
📸 Follow us on Instagram! @vetinfo4vets

Support Military Veterans

Giovanna Calimano – Living the NAHREP 10 Discipline #2

NAHREP South Florida Sponsorship Director Giovanna Calimano has been recognized as the 2024 Miami Herald’s:
Gold – Best Luxury Realtor and Bronze – Best Realtor.

As a NAHREP member, we accepted the NAHREP 10 Disciplines as a guiding light to living a successful and wealthy life.

Discipline #2 Be in the Top 10% of your profession because being good is not good enough.

Giovanna’s clients and peers have commended her professionalism and her ability to go above and beyond. Well done & congratulations!

Connect with Giovanna:
Instagram
Website

Mark Pinilla – Living the NAHREP 10 Discipline #9

Every year, Vet Info delivers 600 care packages to veterans living in the Community Living Centers of the VA. Many veterans are forgotten and have no families. Together with Perry Ellis International and Headquarter Toyota, veterans received care packages that included t-shirts, socks, hygiene supplies and puzzle books.

Mark Pinilla is the Founder of Vet Info, a 501(c)(3) dedicated to serving the heroic military veterans who served our country.

With a national suicide rate of 22 per day, Mark and his team of volunteers work to reduce that number. Fishing, kayaking, and veteran centered events are among the many things he does to support veterans.

Discipline #9 BE GENEROUS WITH PEOPLE WHO ARE LESS FORTUNATE because philanthropy feeds your heart and spirit and gives more purpose to your work.

Mark is a proud member of NAHREP South Florida Chapter and the incoming 2025 Co-Educational Director.

Connect with Mark
@markthespeaker
@vetinfo4vets

The Path to Wealth for Hispanics

I had the pleasure of watching this interview live. Very enlightening and eye opening. I found it in LinkedIn and I believe it is important for more to hear.

I have met Sara Rodriguez and she is a true leader and a wealth of knowledge. I look forward to learning more from her in the future.

#HispanicWealthProject
#SustainableGenerationalWealth
#WealthBuilding
#Homeownership
#NAHREP10
#TrainersInAction
#EducacionFinanciera
#LatinoWealth
#Finhabits
#RaicesyRiquezas
#FinancialLeadership
#GenerationalWealth

Mark Pinilla – Living the NAHREP 10 Discipline #2

Congratulations to Mark Pinilla for being recognized as the NAHREP 10 Certified Trainer of the Month! This year, Mark conducted 12 trainings, reaching 211 individuals with valuable insights into the NAHREP 10 principles. His commitment to uplifting our community and empowering others through financial literacy and growth is remarkable. Thank you, Mark, for your dedication and impact!

Discipline #2 BE IN THE TOP 10% OF YOUR PROFESSION because being good is not good enough.

Connect with Mark
@markthespeaker

NAHREP South Florida – Cafecito 305

Mark Pinilla, from Keyes Property Management, was invited to speak on Cafecito 305, a program developed by NAHREP South Florida and led by Maria Pena.

Maria’s summary of the Instagram Live…

Just wrapped up a fantastic Cafecito Time IG Live with our 2025 co-education director, Mark Pinilla!

We dove into his journey in real estate, his inspiring work with Vet Info supporting veterans’ mental health, and his role as a Certified Trainer for NAHREP’s 10 Disciplines.

Then we got into Mark’s expertise in property management, covering key questions like:
⠀
•Why property management is crucial and how his turnkey system benefits hands-off investors and landlords.
⠀
•The standout aspects of Keyes Property Management’s maintenance services.
⠀
•How his team handles evictions seamlessly for landlords with step-by-step support.
⠀
•How year-end financial statements help simplify tax season for landlords.
And how Keyes collaborates with realtors in a non-compete way, adding value for clients.

Catch the replay for insights from Mark’s nearly 30 years of combined experience and practical tips for property management!
⠀
#nahrepsfl
#nahrepmiami
#nahrep305
#CafecitoTime
#PropertyManagement

No Veteran Left Behind – Veterans Day 2024

Mark Pinilla, Founder of Vet Info, spoke at Miami Dade College’s West Campus on Monday, November 4th, in honor of Veterans Day.

This day holds deep significance as a time to remember, reflect, and show respect for the countless men and women who have served and sacrificed for our nation. Veterans Day offers us a moment to recognize the bravery, commitment, and resilience of those who dedicated themselves to protecting our freedoms and ensuring our country’s security. As a nation, it is essential that we express our gratitude, not only by saluting our veterans but by acknowledging the sacrifices they and their families have made. Thank you to those who paid tribute to their invaluable contributions.

No Veteran Left Behind